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Volkswagen India announces the biggest product line-up under its SUVW Strategy
Staying true to its commitment of four SUVs for the Indian market, Volkswagen Passenger Cars India today announced the global bestseller, New Volkswagen Tiguan as the fourth SUV under its SUVW Strategy. With this announcement, Volkswagen India has now showcased its complete range of SUVs for the Indian market for the year 2021, taking a significant step towards its objective of gaining a 3% market share in the country. Additionally, T-Roc and Tiguan Allspace have been a testament to the brand...
VW set to turn the corner in 2021
Volkswagen recently unveiled the new Tiguan and the brand-new Taigun. Who are these new SUVWs being targeted at, how will they be priced, what are the new changes that VW has brought about in its style of functioning, these were some of the questions that we were seeking answers to. Excerpts from the interview with Ashish Gupta, Brand Director, VW India. TOS: Tell us about VW’s Sarvottam 2.0. AG: The whole thinking is that with the product, the customer is not only buying a p...
